search query: @freeterm DISCOUNT CHAINS / total: 1
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| Author: | Gabrielsen, T. S. Sörgard, L. |
| Title: | Discount chains and brand policy |
| Journal: | Scandinavian Journal of Economics
1999 : VOL 101:1, p. 127-142 |
| Index terms: | RETAILING DISTRIBUTION BRANDS POLICY |
| Freeterms: | DISCOUNT CHAINS EXCLUSIVE DEALING |
| Language: | eng |
| Abstract: | This paper studies whether retail chains can exploit buyer power by excluding some brands. The paper shows that a retailer will require exclusivity if the brands are sufficiently symmetric in demand potential. Exclusivity will increase welfare if the excluded brand is a close substitute for the brand carried by retailer. |
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