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| Author: | Uysal, M. Chen, J. S. Williams, D. R. |
| Title: | Increasing state market share through a regional positioning. |
| Journal: | Tourism Management
2000 : FEB, VOL. 21:1, p. 89-96 |
| Index terms: | Tourism Tourist industry Economic geography Regional development Competitiveness USA |
| Freeterms: | Tourist image Destination competitiveness |
| Language: | eng |
| Abstract: | The main objective of this study was to understand Virginia's image as a travel destination versus competitive states in the Mid-Atlantic region of USA. The regional competitiveness of Virginia as a tourism destination was evaluated by creating a "perceptual map" which reveals the similarities and differences in how 10 states were rated on the 48 destination attributes included in the survey. |
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