search query: @author Low, L. P. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Pecotich, A. Hattie, J. Low, L. P. |
| Title: | Development of Industruct: A scale for the measurement of perceptions of industry structure |
| Journal: | Marketing Letters
1999 : NOV, VOL. 10:4, p. 409-422 |
| Index terms: | Competition Measurement |
| Freeterms: | Industry structure |
| Language: | eng |
| Abstract: | The development of Industruct, an instrument designed to measure perceptions of industry structure based on Porter's five competitive forces formulation, is described. The results indicate among others that a valid 5-dimensional scale can be defined. |
« previous | next »
SCIMA