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| Author: | Piwko, M. |
| Title: | La importancia de la fidelizacion en el sector del automovil |
| Journal: | Harvard-Deusto Marketing & Ventas
1999 : NOV-DEC, 35, p.50-53 |
| Index terms: | CAR INDUSTRY LOYALTY RELATIONSHIP MARKETING |
| Language: | spa |
| Abstract: |
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