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Author: | Fang, Lin |
Title: | Research on strategy of China's enterprise internationalization (original in Chinese) |
Journal: | Economic Problems (c)
1999 : 6, p.30-33 |
Index terms: | COMPANIES STRATEGIC MANAGEMENT MULTINATIONAL COMPANIES INTERNATIONALIZATION INTERNATIONAL MARKETING CHINA |
Language: | chn |
Abstract: | Because of the particularity of the enterprise internationalization in China as a later-country of market -economy, China's enterprise should make polices of the global strategy according to the conditions and advantages on the basis of wider investigation and research. They are, to set up a model of the enterprise' going into market and the enterprise management of internationalization, to build up the location, technique and organization in order to achieve enterprise internationalization. |
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