search query: @author Middleton, K. L. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Middleton, K. L. Jones, J. L. |
| Title: | Socially desirable response sets: The impact of country culture |
| Journal: | Psychology & Marketing
2000 : FEB, VOL. 17:2, p. 149-163 |
| Index terms: | MARKETING RESEARCH CONSUMER RESEARCH PSYCHOLOGY CULTURE |
| Language: | eng |
| Abstract: | This study explores differences in social-desirability response bias across cultures. There is a significant response bias between Western and Eastern subjects that may be attributed to differences in the dominant cultural dimensions of the subject's country of origin. |
« previous | next »
SCIMA