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| Author: | Slywotzky, A. J. Mundt, K. A. Quella, J. A. |
| Title: | Pattern thinking |
| Journal: | Management Review
1999 : JUN, VOL. 88:6, p. 32-37 |
| Index terms: | |
| Freeterms: | Ondernemingsstrategie Innovatie Marktandeel Concurrentie Organisatietheorie Nieuwe Producten |
| Language: | eng |
| Abstract: | Strategy is becoming a winner-takes-all game played at breathtaking speed. In the past, a successful strategy gave a company a slight edge over the competition and that edge could last for decades. Today, the winner often leaves its next-best rivals in the dust, but a strategy can become outdated within a few years. Companies need to reinvent themselves regularly, creating new designs for their business on the fly. |
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