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Author: | Yu, Guoming |
Title: | The liaison between media and capital (original in Chinese) |
Journal: | Economy and Information (c)
1999 : 11, p.33-35 |
Index terms: | CAPITAL MEDIA RESEARCH |
Language: | chn |
Abstract: | At present, the impulse to add value for the great amount of idle capital and the high expectation of capital entry to the media industry are a basic reality in the country's social life. The liaison between capital and media is the phenomenon worthy of attention in the country's social development in 3-5 years. Moreover, as far as capital is concerned, the media industry, a large intelligence-intensive one, basically speaking, has not yet been developed in a scale of market, so the space for market growth is rather great. |
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