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| Author: | Bhagwani, R. |
| Title: | Keeping the high fliers |
| Journal: | Airline Business
2000 : JUN, VOL. 16:6, p. 88-96 |
| Index terms: | Airlines Travel Marketing strategy Marketing logistics Company ranking Bonus systems Service management |
| Language: | eng |
| Abstract: | The article deals with frequent flier programmes. |
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