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| Author: | Liao, Xiao |
| Title: | Transformation of enterprises' management concepts:from transaction marketing to relationship marketing (original in Chinese) |
| Journal: | Journal of Beijing Institute of Business (c)
2000 : 1, p.16-17,28 |
| Index terms: | MARKETING MANAGEMENT COMPANIES |
| Language: | chn |
| Abstract: | Changing transaction marketing into relationship market is the inevitable choices for China's enterprises. The reasons are as follows: requests from establishing socialism market economy system; needs for shaping the status of buyer markets operation in China; internal requirements of Chinese Confucian theory to enterprises' activities; and enterprises' demands for achieving the management goal-maximum profits. |
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