search query: @author Gehrke, D. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Gehrke, D. Turban, E. |
| Title: | Determinants of e-commerce Website |
| Journal: | Human Systems Management
2000 : VOL. 19:2, p. 111-120 |
| Index terms: | Electronic commerce Graphic design Internet Security |
| Language: | eng |
| Abstract: | This study investigates the major determinants of an effective Website. A literature survey indicated that the major categories of determinants are: page loading speed, business content, navigation efficiency, security, and marketing/customer focus. The major findigs indicated that the expert and consumer differ significantly in what they consider to be the most important factors. |
« previous | next »
SCIMA