search query: @author Courty, P. / total: 1
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| Author: | Courty, P. Li, H. |
| Title: | Timing of seasonal sales |
| Journal: | Journal of Business
1999 : OCT, VOL. 72:4, p. 545-572 |
| Index terms: | RETAIL PRICING SALES STRATEGY |
| Language: | eng |
| Abstract: | The authors present a model of timing of seasonal sales in which stores choose several designs before the season without knowing which, if any, is fashionable. Stores begin by charging high prices to capture the fashion market. As the season approaches the end with goods still unsold, stores have sales to capture the discount market. More designs and greater price competition in the discount market induce earlier sales. |
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