search query: @author Kohanski Pappalardo, J. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Jones Ringold, D. Kohanski Pappalardo, J. |
| Title: | Regulating commercial speech in a dynamic environment: forty years of margarine and oil advertising before the NLEA |
| Journal: | Journal of Public Policy and Marketing
2000 : SPRING, VOL. 19:1, p. 74-92 |
| Index terms: | Advertising research Health Oils and fats industry |
| Language: | eng |
| Abstract: | The authors analyze the roles of science, politics, markets and consumers in determining the regulation and use of health information in commercial speech before the passage of the Nutrition Labeling and Education Act. |
« previous | next »
SCIMA