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| Author: | Lindman, M. |
| Title: | New product uniqueness in the context of industrial product development |
| Journal: | Journal of Marketing Management
2000 : JAN-APR, VOL. 16:1-3, 247-271 |
| Index terms: | Innovation New products Product development |
| Language: | eng |
| Abstract: | This paper seeks to introduce a dynamic view of how an industrial firm can initiate and create such a new product uniqueness which is required to make a successful new product entry. Creating a unique new product, which can make a new product entry possible is subject to unexpected and accompanying local failure but is something that appears necessary in terms of enhancing problem solving ability and feeding capability building. |
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