search query: @author McDonagh-Philip, D. / total: 1
reference: 1 / 1
« previous | next »
| Author: | McDonagh-Philip, D. Denton, H. |
| Title: | Using focus groups to support the designer in the evaluation of existing products: a case study |
| Journal: | Design Journal
1999 : VOL. 2:2, p. 20-31 |
| Index terms: | FOCUS GROUPS EVALUATION PRODUCTS |
| Language: | eng |
| Abstract: | This paper describes a case study which explores the potential of focus groups for assisting the designer in gathering data, in this case on the reaction of typical end-users to small domestic products. The designer worked directly with the groups as moderator, the logic being that in this way an enhanced understanding could be developed of the reactions of users and an improved empathy for the requirements of users from outside the socio-economic group most designers occupy. |
« previous | next »
SCIMA