search query: @author Alba, J.W. / total: 1
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Author: | Osselaer, S.M.J. Van Alba, J.W. |
Title: | Consumer learning and brand equity |
Journal: | Journal of Consumer Research
2000 : JUN, VOL. 27:1, p. 1-30 |
Index terms: | Consumer behaviour Brands Product development |
Language: | eng |
Abstract: | The research investigates whether consumers will routinely learn the determinants of product quality when attribute cues are freely available and processing is unconstrained. |
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