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| Author: | Hammonds, K. H. |
| Title: | Delta's webstrategy takes flight. |
| Journal: | Fast Company
2000 : OCT, NO. 39, p. 248-368 |
| Index terms: | Airlines Company performance Financial performance High technology Internet Technological innovation Strategic management |
| Freeterms: | e-venture e-commerce |
| Language: | eng |
| Abstract: | The author describes here how one big company (Delta Air Lines) is making the web connection. Like all the major airlines, Delta is still struggling to improve its its on-time performance, satisfy its frustrated customers, and increase its profits. But at the same time, Delta is flying high on the web - thanks to a bunch of smart dotcom partnerships. |
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