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| Author: | Laroche, M. et al. |
| Title: | A cross-cultural study of in-store information search strategies for a Christmas gift |
| Journal: | Journal of Business Research
2000 : AUG, VOL. 49:2, p. 113-126 |
| Index terms: | Models Canada Literature Demography Information Comparative research Culture Shopping |
| Freeterms: | Seasons |
| Language: | eng |
| Abstract: | The economic importance of the Christmas season to both manufacturers and retailers is well established. A literature review revealed a number of situational, personal and demographic variables that may influence search behavior for a Christmas gift. Usage of in-store information sources by Anglo and Franco-Canadians while Christmas shopping was investigated. Three dimensions of in-store search were found: general information, specific information and assistance of salesclerks. |
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