search query: @author Mathur, S. K. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Smith, M. Kohn, R. Mathur, S. K. |
| Title: | Bayesian semiparametric regression: an exposition and application to print advertising data |
| Journal: | Journal of Business Research
2000 : SEP, VOL. 49:3, p. 229-244 |
| Index terms: | Bayesian statistics Probability Regression analysis Marketing management |
| Language: | eng |
| Abstract: | The article introduces a highly flexible Bayesian regression approach to the marketing literature that addresses such issues. |
« previous | next »
SCIMA