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| Author: | Bluestein, B. McDade, B. |
| Title: | e-GM: From bricks to clicks |
| Journal: | Executive agenda
2000 : VOL. 3:3, p. 64-73 |
| Index terms: | Industries Cars Strategy Internet Electronic commerce Customers Competition International |
| Freeterms: | e-business e-commerce |
| Language: | eng |
| Abstract: | How does the worlds largest corporation learn to move at Internet speed? Thats the question General Motors executive Richard Wagoner faced 2 years ago when he realized that the Web was creating new threats from competitors. GM looked for fast assistance from A.T. Kearney. |
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