search query: @author Wilson, D. F. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Wilson, D. F. |
| Title: | Why divide consumer and organizational buyer behaviour? |
| Journal: | European Journal of Marketing
2000 : VOL. 34:7, p. 780-796 |
| Index terms: | Consumer behaviour Organizational behaviour Purchasing Marketing Theories |
| Language: | eng |
| Abstract: | The implicit distinction in the buyer behavior literature between the contexts of consumer markets and organizational markets has lead to a bifurcated approach to the development of buyer behaviour theory. This distinction is inhibiting the development of a generic theory of buyer behaviour and should be questioned. The paper argues that individual consumers purchase not only for themselves, in response to their own perceptions and wishes, but also collectively on behalf of others and under many powerful societal influences. |
« previous | next »
SCIMA