search query: @author Schlie, E. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Schlie, E. Yip, G. |
| Title: | Regional follows global: Strategy mixes in the world automotive industry |
| Journal: | European Management Journal
2000 : AUG, VOL. 18:4, p. 343-354 |
| Index terms: | Strategy Companies Industries Globalization |
| Freeterms: | Regionalization Automotive industry |
| Language: | eng |
| Abstract: | This article presents a study exploring the strategic responses of multinational automotive companies embedded in a simple framework of interdependent industry forces. It is asked why companies pursue regional strategies in the later stages of their global strategy. Presented is the status of the world automotive industry. |
« previous | next »
SCIMA