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Author: | Fogg, C. D. Kohnken, K. H. |
Title: | Price-cost planning: a systematic process that links marketing strategy with manufacturing cost-reduction plans. |
Journal: | Journal of Marketing
1978 : 2 APR VOL.42 p.97-106 |
Index terms: | PRICING PRICE LEVEL |
Language: | eng |
Abstract: |
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