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| Author: | Kenny, D. Marshall, J.F. |
| Title: | Contextual marketing: The real business of the Internet |
| Journal: | Harvard Business Review
2000 : NOV/DEC, VOL. 78:6, p. 119-125 |
| Index terms: | Marketing Internet Electronic commerce |
| Freeterms: | e-commerce |
| Language: | eng |
| Abstract: | New technologies are emerging that will enable businesses to reach customers whenever and wherever they are ready to buy. The focus of e-commerce will shift from content to context, knocking many corporate Web sites into irrelevance. |
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