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| Author: | Wan, H.A. |
| Title: | Opportunities to enhance a commercial website |
| Journal: | Information & Management
2000 : OCT, VOL. 38:1, p. 15-21 |
| Index terms: | Marketing Service Internet Electronic commerce |
| Freeterms: | e-commerce |
| Language: | eng |
| Abstract: | This article describes a framework of analysis that categorizes features of website design in a matrix of business functions versus customer values. The framework supports a development plan for a commercial website that may involve all aspects of a transaction. It also includes examples of Web features that could be evaluated from the visitor or customer perspective. As customers might have a different view from the company, the framework chooses Web features that are directly related to customer values: those which may bring only strategic advantages to the company but are intangible to customers are deliberately ignored. |
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