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| Author: | Bauer, H. H. Grether, M. Borrmann, U. |
| Title: | Die Erklärung des Nutzerverhaltens in elektronischen Medien mit Hilfe der Flow-Theorie |
| Journal: | Marketing: Zeitschrift für Forschung und Praxis
2001 : VOL. 23:1, p. 17-30 |
| Index terms: | Marketing Internet Consumer research |
| Language: | ger |
| Abstract: | People that experience flow use the Internet more often and for a longer time period. More important from a managerial perspective however, they also show a higher purchase intention. |
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