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| Author: | Philling, M. |
| Title: | Identity parade |
| Journal: | Airline Business
2001 : APR, VOL. 17:4, p. 66-71 |
| Index terms: | Brands Design management Aircraft industry Alliances |
| Language: | eng |
| Abstract: | In an increasingly brand-aware world, airlines are wondering how their image should evolve as markets change and how they can ally their brands with those of alliances. |
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