search query: @author Grabler, K. / total: 1
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| Author: | Wöber, K. Grabler, K. Jeng, J.M. |
| Title: | Marketing professionalism of cultural institutions in Europe |
| Journal: | Journal of Euromarketing
2000 : VOL. 9:4, p. 33-55 |
| Index terms: | CULTURE INSTITUTIONS MARKETING TOURISM EUROPE |
| Language: | eng |
| Abstract: | In this study, the marketing activities of European cultural institutions are analyzed. Results show that the cultural institutions in Europe have adopted passive and traditional marketing programs as compared to other types of business. The collaboration between the cultural institutions and the local city tourist offices is very limited and underdeveloped. |
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