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| Author: | Singhapakdi, A. et al. |
| Title: | How important are ethics and social responsibility? A multinational study of marketing professionals |
| Journal: | European Journal of Marketing
2001 : VOL. 35:1-2. p. 133-152 |
| Index terms: | CONSUMER BEHAVIOUR CULTURE ETHICS INTERNATIONAL MARKETING SOCIAL RESPONSIBILITY AUSTRALIA MALAYSIA SOUTH AFRICA USA |
| Language: | eng |
| Abstract: | Divergence in ethical behaviour and attitudes of marketing professionals across cultures can be explained by, among other variables, differences in perceptions regarding the importance of ethics, and social responsibility in achieving organizational effectiveness. This study investigates the variation in those perceptions among marketing professionals from Australia, Malaysia, South Africa and USA. The variation is explained by country differences, organizational ethical climate, and selected demographic characteristics of the marketer. |
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