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| Author: | Smith, B.C. (et al.) |
| Title: | E-commerce and operations research in airline planning, marketing, and distribution |
| Journal: | Interfaces
2001 : MAR-APR, VOL. 31:2, p. 37-55 |
| Index terms: | AIRCRAFT INDUSTRY AIRLINES DISTRIBUTION ELECTRONIC COMMERCE MARKETING OPERATIONAL RESEARCH PLANNING |
| Language: | eng |
| Abstract: | Many e-commerce principles were pioneered in the airline industry. These include the first business-to-business electronic information exchange and industrywide electronic markeplace. This environment provided unprecedented opportunity for operations research (OR) modeling. By the mid-1980s airlines used customer shopping data to calibrate traveler-demand-and-choice models, analyzed multichannel product-distribution strategies with simulation, and practiced dynamic pricing through yield management. Airlines continue to derive billions of dollars annually from these and derivative models. |
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