search query: @freeterm RELATIONSHIP VALUE / total: 1
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| Author: | Hogan, J.E. |
| Title: | Expected relationship value: a construct, a methodologyfor measurement, and a modeling technique |
| Journal: | Industrial Marketing Management
2001 : MAY, VOL. 30:4, p. 339-351 |
| Index terms: | BUSINESS-TO-BUSINESS |
| Freeterms: | VALUE CREATION RELATIONSHIP VALUE |
| Language: | eng |
| Abstract: | The purpose of this research is to propose a new construct, expected relationship value, and an innovative method for its measurement. The proposed methodology relies on qualitative research techniques to gather dispersed organizational knowledge about the relationship. |
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