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Author: | Hensmans, M. Bosch, F.A. van den Volberda, H.W. |
Title: | Clicks vs. Bricks in the emerging online financial services industry |
Journal: | Long Range Planning
2001 : APR, VOL. 34:2, p. 231-247 |
Index terms: | COMPETITIVENESS ELECTRONIC COMMERCE FINANCIAL SERVICES |
Language: | eng |
Abstract: | The authors of this article have developed a conceptual framework that considers which e-strategies "bricks" (incumbent organisations such as ABN AMRO bank and Prudential Banking) and "clicks" (new entrants such as KPN and First-e) adopt to improve their competitiveness. Four relevant organisational types in the emerging online financial services industry are identified, and ties to legitimacy-providing organisations are assessed for their potential both as buffers against environmental turbulence and bridges towards changing stakeholder perspectives. |
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