search query: @author Mukhopadhyay, S.K. / total: 1
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| Author: | Malliek, D.N. Mukhopadhyay, S.K. |
| Title: | Local design vs. global design: a strategic business choice |
| Journal: | European Journal of Operational Research
2001 : JUN, VOL. 131:2, p. 389-399 |
| Index terms: | CONTROL THEORY GLOBAL MODELS LOCAL PLANNING PRODUCT DEVELOPMENT STRATEGY |
| Language: | eng |
| Abstract: | The authors present a model based on optimal control theory representing major tradeoffs that exist between a local design strategy and a global design strategy. They demonstrate, through extensive computational experiments, how the model helps to gain strategic insight into the complex tradeoffs that exist between global design strategy and local design strategy alternatives under various scenarios over the life of product. |
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