search query: @freeterm Socio-regulatory upheaval / total: 1
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| Author: | Jones, R. M. Kashlak, R. J. |
| Title: | Socio-regulatory upheaval, reference points and strategic evolution of the cigarette industry |
| Journal: | Journal of Business Research
2001 : MAR, VOL. 51:3, p. 193-200 |
| Index terms: | Cigarette industry Market research Market conditions |
| Freeterms: | Socio-regulatory upheaval Reference points Strategic evolution |
| Language: | eng |
| Abstract: | During the last 3 decades, the US cigarette industry has seen increased social and political turbulence affect market growth. The six major competitors (Phillip Morris, R. J. Reynolds, American Tobacco, British American Tobacco, Lorillard and Liggett & Myers) have all responded to the increasingly unattractive environment through diversification efforts. |
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