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| Author: | Plug, D. |
| Title: | Luxury at 20,000 feet |
| Journal: | Strategies Europe
2001 : JAN, 4, p. 21-23 |
| Index terms: | BRANDS TRAVEL AIRLINES |
| Language: | eng |
| Abstract: | Nowhere is the fierce competition between airlines more apparent than in the fight to attract business class passengers. These travellers expect the best. And they get it. When you are cursing your cramped economy seat on a long flight, there is nobody you envy more than the business class traveller. And conversely, when you're waiting for a business flight, it's hard not to allow yourself a brief smile of satisfaction while passing the cattle class passengers. |
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