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| Author: | Clarke, I. III Owens, M. Ford, J. B. |
| Title: | The harmonization of product country marking statutes - strategic implications for international marketers |
| Journal: | Journal of international marketing
1999 : VOL. 7:2, p. 81-92 |
| Index terms: | International marketing Marketing strategy Market conditions Consumer attitudes USA |
| Language: | eng |
| Abstract: | The country marketing displayed by a product repeatedly has been found to affect consumer product evaluations. This study provides a detailed examination of the "tests of transformation" statuses, which form the international basis for determination of country marketing. |
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