search query: @author Robertson, K. R. / total: 1
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| Author: | Robertson, K. R. Wood, V. R. |
| Title: | The relative importance of types of information in the foreign market selection process |
| Journal: | International Business Review
2001 : JUN, VOL. 10:3, p. 363-379 |
| Index terms: | Exporting Decision making International trade |
| Language: | eng |
| Abstract: | Guided by classic decision making theory, this paper presents the results of an empirical study designed to investigate export decision making. It specifically examines the relative importance of foreign market information used by international managers when choosing export markets. |
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