search query: @freeterm POTENTIAL ENTRANTS / total: 1
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| Author: | Klemz, B.R. Gruca, T.S. |
| Title: | Managerial assessment of potential entrants: processes and pitfalls |
| Journal: | International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 37-51 |
| Index terms: | DECISION MAKING |
| Freeterms: | MANAGERIAL ASSESSMENT POTENTIAL ENTRANTS |
| Language: | eng |
| Abstract: | In this paper, the authors focus on the incumbent's threat assessment decision process, i.e. how task characteristics can influence the evaluation of potential entrants. In an experiment using experienced marketing managers as subjects, the authors examine the influence of firm dependence, decision accountability and task complexity on their information acquisition behavior while assessing potential entrants. |
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