search query: @author Kent, R.J. / total: 1
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| Author: | Lynch, P.D. Kent, R.J. Srinivasan, S.S. |
| Title: | The global Internet shopper: evidence from shopping tasks in twelwe countries |
| Journal: | Journal of Advertising Research
2001 : MAY-JUN, VOL. 41:3, p. 15-23 |
| Index terms: | ELECTRONIC COMMERCE ELECTRONIC SHOPPING INTERNET |
| Freeterms: | e-commerce WWW |
| Language: | eng |
| Abstract: | Globally, the characteristics of a website that are critical to increasing the likelihood that customers will shop at that site and will come back for future purchases are largely unknown. Actual shopping tasks by 299 respondents from 12 countries indicate that site quality, trust, and positive affect toward it are critical in explaining both the purchase intentions and loyalty of visitors to the site. |
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