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| Author: | Dertnig, S. Seidler-Hühn, M. |
| Title: | B2E (business-to-employees) - eine neue E-Business-Welle wird die Unternehmenswelt massiv verändern: eine Zukunftsperspektive und ein Plädoyer für ein aktives Engagement |
| Journal: | Zeitschrift Führung und Organisation
2001 : JUL-AUG, VOL. 70:4, p. 197-204 |
| Index terms: | Electronic commerce Employees |
| Freeterms: | e-commerce e-business WWW |
| Language: | ger |
| Abstract: | B2E comprises all e-business initiatives targeted at internal processes. The objective of integrating these initiatives aims at creating superior value for both the employees and the company. In practice, B2E plays a major role in transforming a whole organisation into a web-enabled company. |
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