search query: @author Verhoel, P.C. / total: 1
reference: 1 / 1
« previous | next »
Author: | Verhoel, P.C. Franses, P.H. Hoekstra, J.C. |
Title: | The impact of satisfaction and payment equity on cross-buying: a dynamic model for a multi-service provider |
Journal: | Journal of Retailing
2001 : FALL, VOL. 77.3, p. 359-378 |
Index terms: | COMPETITION CONSUMER BEHAVIOUR EQUITIES PURCHASING |
Freeterms: | MULTISERVICE PROVIDERS |
Language: | eng |
Abstract: | In this article the authors investigate how satisfaction and payment equity, defined as the perceived fairness of the price, affect cross-buying at a multiservice provider. The authors also consider its competitors' performance on these factors. |
« previous | next »
SCIMA