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| Author: | Verhoel, P.C. Franses, P.H. Hoekstra, J.C. |
| Title: | The impact of satisfaction and payment equity on cross-buying: a dynamic model for a multi-service provider |
| Journal: | Journal of Retailing
2001 : FALL, VOL. 77.3, p. 359-378 |
| Index terms: | COMPETITION CONSUMER BEHAVIOUR EQUITIES PURCHASING |
| Freeterms: | MULTISERVICE PROVIDERS |
| Language: | eng |
| Abstract: | In this article the authors investigate how satisfaction and payment equity, defined as the perceived fairness of the price, affect cross-buying at a multiservice provider. The authors also consider its competitors' performance on these factors. |
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