search query: @author Pöyhönen, M. / total: 1
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| Author: | Pöyhönen, M. Vrolijk, H. Hämäläinen, R. P. |
| Title: | Behavioral and procedural consequences of structural variation in value trees |
| Journal: | European Journal of Operational Research
2001 : OCT, VOL. 134:1, p. 216-227 |
| Index terms: | VALUE ANALYSIS VALUE THEORY INDIVIDUAL BEHAVIOUR DECISION MAKING |
| Language: | eng |
| Abstract: | The division of attributes in value trees can either increase or decrease the weight of an attribute. The structural variation of value trees may also change the rank of attributes. New findings related to the splitting bias, some other phenomena appearing with attribute weighting in value trees, and the number-of-attribute- levels effect in conjoint analysis may have the same origins. |
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