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| Author: | Ulaga, W. Chacour, S. |
| Title: | Measuring customer-perceived value in business markets: a prerequisite for marketing strategy development and implementation |
| Journal: | Industrial Marketing Management
2001 : AUG, VOL. 30:6, p. 525-540 |
| Index terms: | CHEMICAL INDUSTRY CUSTOMERS MARKETING STRATEGY VALUE ADDED |
| Language: | eng |
| Abstract: | In this article, the construct of customer-perceived value is first assessed through a literature review. Then a multiple-item measure of customer value is developed, and the approach is illustrated by the marketing strategy development project of a major chemical manufacturer in international markets. |
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