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| Author: | Haque, B. Pawar, K. S. |
| Title: | Improving the management of concurrent new product development using process modelling and analysis |
| Journal: | R. and D. Management
2001 : VOL. 31:1, p. 27-40 |
| Index terms: | MANAGEMENT NEW PRODUCTS PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: | This paper focuses on how process modelling and analysis using 'light weight' technology1 supported by focused group discussions and workshops can improve the 'concurrence' and integration within the New Product Development process. This enables managers to improve the management of product design and development through a better understanding of the issues. The paper argues that the traditional changes in human resource management via introduction of multifunctional / collocated teams required by Concurrent New Product Development (CNPD) can be complemented by the introduction of process management, focused on the modelling and analysis of the 'softer' organisational issues. |
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