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| Author: | Griffith, D. A. Krampf, R. F. Palmer, J. W. |
| Title: | The role of interface in electronic commerce: consumer involvement with print versus on-line catalogs |
| Journal: | International Journal of Electronic Commerce
2001 : SUMMER, VOL. 5:4, p. 135-153 |
| Index terms: | Electronic commerce Internet Information technology |
| Freeterms: | Human-computer interaction World Wide Web |
| Language: | eng |
| Abstract: | The theory of interface involvement is used to analyse the influence of physical-medium and content-presentation interfaces on consumer response. Consumer responses to print and Web-based catalog stimuli are examined. The results support interface-involvement theory, which holds that a print physical medium interface is more effective than a Web-based physical-medium interface in stimulating consumer involvement with retailer offerings and a positive consumer response. |
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