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Author: | Cavaliere, G. Tassinari, G. |
Title: | Advertising effect on primary demand: a cointegration approach |
Journal: | International Journal of Advertising
2001 : VOL. 20:3, p. 319-339 |
Index terms: | |
Language: | eng |
Abstract: | This paper addresses the question of the effects of advertising on the primary demand for whisky in Italy. The issue is investigated in a multivariate framework by referring to Johansen's cointegration technique. |
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