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Author: | Schendler, A. |
Title: | Trouble in Paradise: The Rough Road to Sustainability in Aspen |
Journal: | Corporate Environmental Strategy
2001 : VOL. 8:4, p. 293-299 |
Index terms: | SUCCESS COMPANIES MANAGEMENT |
Language: | eng |
Abstract: | The literature of corporate Sustainability is almost exclusively a catalog of successes. But failure is often more instructive to practitioners, and case studies of missteps would help others avoid pitfalls and simplify often complex projects. What businesses need is a catalog of mistakes. Drawing on first-hand experience with projects gone awry at Aspen Skiing Company and elsewhere in Colorado and in the ski industry, this article explores the obstacles to implementing sustainable practices and ways those obstacles can be overcome. |
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