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| Author: | Schoenber, R. |
| Title: | Knowledge Transfer and Resource Sharing as Value Creation Mechanisms in Inbound Continental European Acquisitions |
| Journal: | Journal of Euromarketing
2001 : VOL. 10:1, p. 99-114 |
| Index terms: | KNOWLEDGE MERGERS EUROPE |
| Language: | eng |
| Abstract: | Despite the growing popularity of acquisitions as a European market entry strategy, existing research reveals that many such acquisitions fail to generate positive shareholder returns. In an extension of the literature on operational synergy and value creation within acquisitions, this paper examines the types of knowledge transfer and resource sharing sought by inbound European acquirers together with their relative success rates. Data from 121 acquisitions into Continental Europe reveal that acquirers emphasize the attainment of operational synergy via knowledge transfer, particularly within the marketing and distribution functions. |
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