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| Author: | Marinova, A. Murphy, J. Massey, B. L. |
| Title: | Permission e-mail marketing as a means of targeted promotion |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2002 : FEB, VOL. 43:1, p. 61-69 |
| Index terms: | ELECTRONIC MAIL HOTEL AND CATERING INDUSTRY MARKETING SALES PROMOTION |
| Language: | eng |
| Abstract: | Hospitality operators should be able to use e-mail marketing (by permission) to build relationships with their existing customers. The question is how to make it work. |
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